Read Our Lensing Brochure

Planning & Implementation to Reach Boomers and Older Adults

Our Latest Article

Read Our Latest Article

The Boomer Room

About Us

Ageless Traveler is the hospitality and healthcare/medical tourism division of Generation Bold

Generation Bold is a full service marketing, branding, business development, and sales training firm, specializing in the Boomer and the Older Adult Markets.

Our Team

Founder, Adriane Berg is a thought leader and trendsetter in reaching the vast boomer and older adult markets. She is CEO of Generation Bold, an international consulting firm serving the healthcare, hospitality, construction, technology and successful aging markets. She has been consultant to Tourism China, Tourism Malaysia, and Tourism Zambia and is named a New York Times Fellow in 2010 for her journalistic work in the boomer and senior life style.

Ms. Berg is an innovator in community healthcare and consultant to Rockland County New York’s “Strong Brain, Fit Brain, Smart Brain Project” winner of the Most Innovative Mental Health Association Award, and is consultant to numerous hospitals, assisted living communities, CCRCs, buying services and housing developers. She was an original founder of the National Academy of Elder Law Attorneys.


Co-Founder, Stuart Bochner is an attorney and entrepreneur, with a specialty in management, technology, publishing and web/internet presence.

He has been a contributor to numerous books, articles and manuals including: The Totally Awesome Money Book, The Totally Awesome Business Book, Critical Path Success, and Murder Ink. Mr. Bochner was publisher and editor of “Wealthbuilder Newsletter”, from 1990 to 2006 and the “WealthBuilder Stock Alert Service” from 1999 to 2005.

He has contributed to the design and content of many websites, and is considered a specialist in website communication for boomers and older adults.     


Under a Tree (UAT) offers many hospitality services including turn-key health and wellness facility, product and service development as well as quality assurance audits. In addition to providing concept, design and operational

components of the business, we support our projects by offering clients a fully customized health and wellness program experience.


In partnership with key associates, we specialize in creating distinctive, fully integrated opportunities that fuse health and wellness treatments and diagnostics, fitness, mind/body practices, food and nutrition, sensory journeys, and educational programs that elevate visits into transformational experiences.